Word: nbc
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Dates: during 1980-1989
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...traditions are bending in the Evening News, they are snapping in the Morning News. On March 15, Sauter's CBS will unveil a new version of the traditionally hard-news-oriented morning report, fashioned to compete directly against NBC's Today and ABC's Good Morning America. Produced by former GMA Soft-News Whiz George Merlis, the new Morning will feature Bill Kurtis, a peppy, popular newsman imported from Chicago, in place of Charles Kuralt, as well as such other contributors as ex-GMA Show-Biz Correspondent Pat Collins and regular business, science and medicine reporters. Merlis...
Many TV journalists are concerned that their colleagues' fascination with new gadgets capable of zooming and spinning images around the screen results in eyecatching but less informative newscasts. Says NBC Chief Washington Correspondent Roger Mudd, 54: "It would be a step backward if we succumbed to what I regard as the dangerous trend around on network newscasts, if we allow the pyrotechnics of television news to become more important than the news itself...
...latest and most furious ratings scramble among the networks began last March when CBS Anchorman Walter Cronkite stepped down to make way for Dan Rather. Cronkite's Evening News had consistently attracted the most viewers for 14 years, with NBC a strong second, ABC a distant third. Suddenly, however, all bets were off. While a visibly uneasy Rather adjusted to his new role, viewers began to drift to other channels. The major gainer: ABC News, which, since Roone Arledge took over as president in 1977, has fashioned a slick, fast-paced style of reporting that bristles with the latest...
...News picked up new viewers, NBC was no longer safe in second place. Several times last year it slipped to third. Even CBS was threatened. Its executives were particularly dismayed when ABC, for the first time in its 28-year history of national news, scored first place in the ratings for several weeks last summer...
...gears up to battle ABC News by co-opting some of its flashy style, NBC News is hoping to win new viewers the old-fashioned way with Reuven Frank. Frank, who spent the past few years exiled to the twelfth floor at NBC, known as the elephant graveyard, is as widely admired by the staff as Small was disliked. Says former NBC News Producer Clare Crawford-Mason: "Reuven is not interested in beating people over the head with value judgments about the news. He thinks the audience is intelligent enough to make up its own mind." As an NBC News...