Word: nbc
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Dates: during 1980-1989
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...year later, RCA's financial prospects appear, if anything, grimmer still. The company's once strong NBC television network remains a distant third in the ratings, behind both ABC and CBS. Meanwhile, the firm's SelectaVision video disc player units for home viewing of prerecorded video entertainment have so far failed to catch on with consumers. In addition, earnings in other operating divisions have continued to decline. One result is that overall corporate red ink in the third quarter of 1981 hit $109.3 million, the worst quarterly performance by the company since...
Although rumors persist in entertainment and news circles that Bradshaw may eventually be compelled to attempt to sell NBC, the new boss insists that the network is not on the market. Nonetheless, Bradshaw has a major and frustrating problem with his biggest subsidiary. With the exception of the critically acclaimed Hill Street Blues series, NBC has few standout offerings of any sort in its current prime-time lineup. Its market share of viewers has dropped by 8% in the past year. Says Bradshaw with grim gallows humor: "Our NBC profits are so much lower than the competition's network...
Bradshaw is counting on Grant Tinker, a highly regarded Hollywood studio executive and onetime producer of the successful Mary Tyler Moore series, to bring back the viewers. Bradshaw appointed Tinker last summer to replace the widely disliked Fred Silverman as head of NBC. The appointment has been praised as a morale booster at the net work. Said an NBC producer: "You don't have to keep your back against a wall for protection all the time now. When Fred was around, you did." It remains to be seen, though, whether Tinker can translate good vibes among his staff...
Finally, if Reagan's initial actions appeared too ineffectual to many, others believed that his verbal responses to the crackdown suitably combined righteous anger with hints of flexibility and a new sense of pragmatism about the realities of foreign policy. For example, in an NBC television interview last week, Reagan emphasized that his actions were not meant to encourage the Poles to "start manning the barricades." Added Reagan: "Talk of that kind led the Hungarians years ago to take to the streets with little more than sticks and stones against Soviet tanks. We didn't want a repeat...
Atchley complained loudly when a report of the investigation was aired Nov. 28 during halftime of the Penn State upset of No. 1 Pitt. He charged that the network was campaigning for Georgia over Clemson in the rankings and for the ABC-televised Georgia-Pitt Sugar Bowl over NBC'S Orange Bowl. Coming from a university president, this seemed a curious approach to a troubling subject. It did not improve anyone's perception of a successful football team's priorities. A few guileless words from Tiger Quarterback Homer Jordan in a magazine interview didn't help...