Word: nbc
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
That's the message of an unusual NBC pitch to youth
...next week, television viewers may know those words by heart. Set to an up tempo, the jingle will air nearly every hour during prime time on NBC for eight days. The oldest network is undertaking the most unusual public-service campaign in the history of television-and a major programming gamble. Every series episode will begin with a celebrity introducing the song, which is intended to be a rallying cry against teen-age drug abuse...
...Johnny Paycheck's Take This Job and Shove It. The trio were done up as the Mandrake Sisters (read Mandrel! Sisters) for Bob Hope's All-Star Comedy Look at the New Season-It's Still Free and Well Worth It, to be aired on NBC later this month. Though the three woeful crooners belted out the number in a style that will surely have audiences panting for less, Hope was quite taken with Olsen's falsetto solo. "I was afraid to sing so high," says the comedian. "But he's big enough...
...critics were ecstatic. The mail has been heavy and enthusiastic. The network-NBC-loves and supports the show. And when the Emmy Awards are broadcast next week, Hill Street Blues' name will be called 21 times, a record for a prime-time series...
None of this really matters. The critics have no power; letters are written by the few who feel very deeply, pro or con; NBC cannot buy ratings with Emmys. Since its debut last January, the MTM production has resided in the bottom third of the Nielsens. Its hold on life is secure for the next few months; a new season of shows begins Thursday, Oct. 29 at 10 p.m. But no one knows if the Emmy Awards will signify a gold star or a silver bullet...