Word: nbc
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Dates: during 1980-1989
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...from the Depression, the voice that more than any single attribute got him where he is. On that smoky blue December afternoon in Pacific Palisades he was telling the old story again ?about his job hunting in 1932, about heading for Chicago, where "a very kind woman" at NBC told him to start out in the sticks. So he drove around to radio station WOC in Davenport, Iowa, where he made his pitch to the program director, Peter MacArthur, an arthritic old Scotsman who hobbled on two canes. Reagan, of course, had that voice, and he had played football...
Everybody followed the action on radio-which everybody was talking about more and more. The infant NBC-Red Radio Network delivered Amos n' Andy into Dixon living rooms at 6 every weekday night. Radio was such a captivating novelty that even Reagan's maiden effort as sportscaster rated a review in the Davenport Democrat and Leader. He narrated-for $5-Iowa's loss to Minnesota, 21-6, before some 10,000 spectators who had paid $2 to $3 and got rained on. Gushed the critic of Reagan's play-by-play: "His crisp account...
...while before finding her own beachside apartment a few miles away. The election, admits Patti, "has done wonders for my career." TV and film offers are turning up, she has signed with the high-powered William Morris Agency, and last month she negotiated a one-year contract with NBC for an undisclosed six-figure sum. Now, she says, "I'm hoping for more dramatic roles," but not in real-life politics...
Biggest Sushi: NBC's Shōgun which ranked just behind Roots (1977) as the highest-rating mini-series of all time...
Words Least Likely To Be Remembered: NBC President Fred Silverman's statement July a year ago, that if he could not raise ratings significantly by Christmas 1980, someone else should be given "a shot at this job." As of last week NBC was a distant third in the ratings, further behind, in fact, than it was last Christmas and the Christmas before...