Word: nbc
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Dates: during 1980-1989
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...Brokaw, NBC's Mr. Clean, an experienced journalist with the snub nose and boyish good looks of the class president, the boy most likely to succeed...
...down the battle goes. After five years of trying, ABC's Good Morning America finally broke the 27-year domination of NBC's Today show early this year. For 33 weeks straight, from Jan. 14 through Aug. 29, ABC was either tops or even with NBC in the Nielsen ratings. Then NBC gradually inched ahead, helped by Shogun and the World Series: viewers tend to leave the dial where it was when they went to bed the night before. During the past two months the lead has bounced back and forth. The most recent count gives...
...there are opportunities as well as sleeplessness and maverick guests on the lobster shift, and many veterans have graduated to higher things. John Chancellor was anchorman of Today before he joined NBC's Nightly News in 1970, and Barbara Walters had the same job before she jumped to ABC in 1976. As a reward for her a.m. heroics, Pauley already has been given the anchor of NBC's Sunday evening news, and Brokaw is a leading candidate to replace Chancellor when he leaves. Hartman is expected to ask for a chance to do more prime-time work when...
...pride. The war that began when ABC launched Good Morning America five years ago has increased ratings for all three networks. ABC'S early-morning Nielsens have nearly quadrupled, and last year alone its audience increased almost 29%. The advance has not come at the expense of either NBC or CBS, however. NBC has gained slightly, and CBS with Kuralt has gained greatly, though it is too early to say if it will keep all its new viewers...
...example; Good Morning's Jack Anderson rakes the muck at 7:10; and Morning's business correspondent, Ray Brady, discusses the impact of high interest rates on the housing industry at 7:45. By 8, the workingmen and -women have presumably left-along with Morning-and NBC and ABC turn their attention to housewives...