Word: nbc
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Dates: during 1980-1989
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...House seats, 34 senatorial slots and 13 governorships, as well as 51 separate presidential sprints in some 175,000 voting precincts, is an awesome task for any journalist. But things have changed quite a bit since the stone age days of 1960, when all through Election Night at NBC the latest figures were hauled up to the Huntley-Brinkley anchor booth in a wicker basket on a rope...
...will a voter know if he or she lives in a key precinct? One way is to ask poll workers if there is anyone from a network (CBS or NBC) or from the League of Women Voters (ABC) lurking around. In Atlanta, for instance, CBS will station vote reporters in nine precincts. They range from the all-black, heavily Democratic, low-income Precinct 10-T, whose voters will cast their ballots at Turner High School near the Perry Homes Public Housing Project, to Precinct 8-E, with polls at the Margaret Mitchell School on Atlanta's affluent northwest side...
Unlike his competitors at NBC and ABC, Mitofsky picks his sample precincts on a strictly statistical basis. Says he: "I don't believe in expert advice and hunches. All I want to know is how many people live there, which party did they support last time around and which county is it in? If my group of precincts reflects these factors in a state, then we will have a pretty good picture of how that state is voting." Mitofsky has made only one bad call at CBS in 13 years: Ford, not Carter, ended up winning Oregon...
KENT STATE, a four-hour NBC TV-movie to air in January, ran into several problems. First, Ohio refused to have anything to do with the production, so the unit scouted more than 200 locations, ending up in Gadsden, Alabama, where three separate small colleges combined to look eerily like Kent State. Then the Alabama National Guard refused to cooperate (although the town of Gadsden presented no problems), and the Defense Department ordered that no National Guard equipment or uniforms could be used. Producers ended up buying $50,000 in trucks, a tank, uniforms, etc. John P. Filo, who took...
Broadcasters trace the development of such shows back to the appearance of NBC's persistently popular Real People, an hour of sometimes amusing interviews in the heartland. A recent show followed A. J. Weberman, a "celebrity garbageologist" who among other feats has retrieved memos from Richard Nixon's trash can and empty Valium bottles from Gloria Vanderbilt's. ("The best thing I ever found," he says, "was Jackie Kennedy's pantyhose.") While Real People, which gets more than a third of the audience in its Wednesday prime-time slot, spawned a series of other "entertainment news...