Word: nbc
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Dates: during 1980-1989
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...people. The cameras of That's Incredible! have dwelt on a man tied by his heels and hanging over a pool of sharks, a woman covered with bees, a miracle-working priest, a one-legged football star and a professor who pours acid over his hands. An NBC version of That's Incredible!, called Games People Play, has sent crews around the country to film folks engaged in such competitions as women's arm wrestling and belly bucking, in which a pair of beefy brawlers try to butt each other out of a ring. Like That...
Already the networks are arguing about when the season will officially start. ABC and CBS say it should not begin until the new shows air. Long-suffering NBC says it actually began Sept. 15, the usual date in past years and the night, incidentally, when the first episode of Shôgun was shown. Shôgun's slashing samurai sword decapitated the opposition for five nights, and if that week is counted, NBC will have a jump on the other two networks, which just might cause NBC President Fred Silverman to yell "Banzai...
...splurges by Carter and Reagan were highly visible last week: shrewd television time buyers in each camp had grabbed spots on NBC'S five-night-long Japanese soap, Shōgun, which soared to spectacular ratings, reaching more than half of all turned-on TV sets-or some 75 million Americans. Reagan spent $75,000 for an opening-night 60-sec. spot. Carter appeared twice later in the week, spending $112,500 on one 60-sec. and one 30-sec. pitch. He may have come out ahead in this scheduling duel since, unlike those of many serial shows...
...cost of a TV ad varies from $150 for 30 seconds on NBC's Today shown only in New York City, to $3,800 for 30 seconds nationally on Days of Our Lives, to $100,000 for 60 seconds during a prime-time pro football game broadcast across the U.S. Under federal law, a network selling time to one major presidential candidate must offer his opponent a slot with an audience of similar size...
...there was good news at NBC last week, for so long the also-ran in the networks' ratings race. NBC hit paydirt with the five-night, twelve-hour, $25 million production of James Clavell's bestselling novel Shōgun, set in 17th century Japan and starring Richard Chamberlain and Yoko Shimada. Despite long doses of uncaptioned Japanese dialogue, Shōgun's mix of arch politics, discreet sex and graphic beheadings started big on Monday night with 70 million watching, and was still going strong at week's end as newspapers alertly provided daily plot...