Word: nbc
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Dates: during 1980-1989
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...major candidate, and the continuing controversy helped keep him in the news. Conferring credibility is television's greatest power: "Televiso, ergo sum-I am televised, therefore I am," as Columnist Russell Baker puts it. CBS has already committed itself to covering the Anderson-Reagan duel live; NBC and ABC were still making up their minds at week...
...Only NBC is in the chips because Fred Silverman, the network's president, long ago put his bet on "reality programming" like Real People, Games People Play and Speak Up America. It may be a dubious TV genre-mixing 60 Minutes with The Gong Show-but it is one unaffected by the strike. With such shows, plus the World Series, Magazine with David Brinkley, Disney's Wonderful World and new episodes of three old series, NBC can boast that through the end of October, it will air 75% new programming. The capricious god who filched the Olympics from...
SHOGUN (Sept. 15-19, NBC). As his opening bid in this high-stakes game, Silverman has scheduled the twelve-hour mini-series of James Clavell's novel Shdgun. This saga of an Elizabethan seaman's initiation into the ways of feudal Japan has sold over 4 million copies, and soon another 3 million will be on sale. The NBC version cost over $20 million, perhaps the most ever spent for a TV film...
...spotlight from Travolta. Joyce Selznick found Kurt Russell, who, after losing 20 lbs. and dying his hair black, played the great pelvis in ABC's Elvis. When Elvis was shown in February 1979, it drew higher ratings than CBS's rerun of Gone With the Wind and NBC's showing of One Flew over the Cuckoo's Nest...
Certain actors, like Travolta, are claimed by nearly everybody. Cannon got him his first TV role as an awkward kid with a sprained ankle in NBC's Emergency! Stalmaster got him his big break, the part of chief sweat-hog in ABC's Welcome Back, Kotter. Feinberg almost got him his first movie. She had him fly from New York to California to audition for Coppola's Godfather II. To no avail; Robby Benson was given the job, and then cut out in the editing room...