Word: nbc
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Dates: during 1980-1989
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...Everyone knows that TV commercials are better than the shows," says Comic Steve Martin. So, Martin has taped All Commercials, an NBC special set to air in September. Among the products he plugs: Truman Capote jeans, the Just a Second Honey bra and Mount St. Helens laxative. But his favorite bit is a tribute to Morris the Cat, finicky flack for feline food. "He and I were quite close. His death came as a real shock," Martin confides. "I want to show the real Morris, the private Morris." For this, he boasts, he is purrfect: "People who knew...
When David Brinkley, 60, left his co-anchor post at NBC Nightly News last fall for the pastures of commentary, industry observers speculated that perhaps the network was tiring of his detached, low-key delivery. Brinkley was not sorry to leave after 24 years: "I had been doing it longer than anyone dead or alive," he says. "And I didn't feel that I was doing anything that required any great skill. It was too easy...
...assignment will not be so easy. On Sept. 26, he and a hand-picked crew of correspondents-Garrick Utley, Douglas Kiker, Betsy Aaron and Jack Perkins-will go up against CBS's runaway hit Dallas. The vehicle: NBC's Magazine with David Brinkley. Replacing NBC's failed Prime Time, the show will have a new format and a hefty weekly budget of $300,000. Brinkley plans on something different from the tick-tock style of CBS's 60 Minutes and the razzmatazz of ABC's 20/20, but he is rather vague when he talks about...
Walter and Barbara and Dan and John were all televisibly on the scene. But where, wondered fans of NBC's Saturday Night Live, was that mistress of digression, Rosanne Rosanna-Dana? "Rosanne won't be covering the convention this year, perhaps in '84," said Gilda Radner at a fund raiser for Manhattan Democratic Congressional Candidate Mark Green. As soon as she popped out of the elevator atop the Empire State Building, she was set upon by a swarm of would-be Woodsteins under age 14 reporting for Children's Express. Well, as Rosanne might have known...
...Americans out of a chair and make them do something (they gave him the Democratic nomination on the spot), once described eloquence as "thought on fire." Today, in an age of single-issue politics, the ambitious are careful to see that they do not get burned. Says NBC-TV's Edwin Newman: "Advertising, public relations and polling techniques create attitudes that are designed to appeal to a large number of people. These attitudes tend to flatten out a speech." Political speeches may soon be written by computers: pretested paragraphs are tried out on people for reactions, then fed into...