Word: nbc
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Dates: during 1980-1989
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...million a year or so is mucilage. The real sticking point in the latest contract battle between Carson's Carnac the Magnificent and Silverman the Munificent, however, was not money but exposure. Carson demanded less of it than his present 4½ hours a week. NBC President Fred Silverman insisted on more. Eventually they compromised. The Tonight show, as a result, will be cut from 90 minutes a night to 60, but Carson will appear four nights a week instead of three. With so many fringes that you should eat your hearts out, Merv and Mike...
Just thinking about the summer of 1980 used to make NBC proud as a peacock. For 17 days beginning July 18, millions of Americans would be glued to their television sets, watching NBC'S coverage of the Moscow Olympics. The figures were dazzling: 1,210 commercial minutes spread over 152% hours of programming, advertising revenues of $170 million. What is more, a promotional blitz during the Games could give the network's fall lineup a rousing sendoff. Surveying his prospects a year ago, NBC President Fred Silverman predicted that the network would be in a "leadership position...
...last week NBC was more sparrow than peacock. Edgar H. Griffiths, chairman of parent company RCA, told stockholders at then-annual meeting that NBC would not be televising the Games "because the U.S. team is not scheduled to participate and because the President of the United States has so desired this to be the stance we take." The decision was expected, but it was sobering nonetheless. All told, the cancellation could cost NBC up to $70 million in lost profits and out-of-pocket expenses...
...have to settle for snippets on regular news programs, although ABC is likely to beef up its Moscow bureau so that it can give additional Olympic coverage. There is only an outside chance that a cable-television company could try to buy the rights if the Soviets formally charge NBC with breaching its contract...
...Islander romp and Clark Gillies pounding Dave Schultz into the Spectrum ice and forcing him to endure the humiliation of needing a teammate, Andre Dupont, to come to his rescue: back on Long Island, before a national television audience (those were days when the NHL had a contract with NBC), New York gave their fans a 2-1 Mother's Day gift and deadlocked the series at three games apiece...