Word: nbc
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Dates: during 1980-1989
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Most of these reasons for NBC's ratings' failure stem from circumstances beyond the network's control. But the real reasons for the low ratings are the broadcasts themselves...
WHEN Jimmy Carter announced an American boycott of the Summer Olympics of Moscow in 1980, it wasn't just the American athletes who suffered. NBC, in its abysmal pre-Cosby days, had picked a team of hundreds of expert television crews and invested thousands of hours and millions of dollars in training and preparation...
...NBC finally has its day in the sun. But at the end of Week One, the network is far from achieving even medal contention for its Olympic performance. The American public seems to be avoiding the Olympics; ratings are down by about 30 percent from ABC's 1984 Los Angeles games...
...addition to giving time to many marginal sports, NBC is airing a lot of preliminary heats and compulsory competitions, making the events just that much harder to keep track of. Why show swimming and rowing heats in which the top competitors, according to the announcers, are expending only enough energy to make it to the finals and purposely not giving their best performance...
Unless noted, events are broadcast live. Times are EDT. NBC will air an hour of recaps weekdays at 4 p.m. Weather may influence schedules. M=men's competition, W=women's competition...