Word: nbc
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Dates: during 1980-1989
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MARIO PUZO'S THE FORTUNATE PILGRIM (NBC, beginning April 3, 9 p.m. EST). In a mini-series spanning nearly 30 years, Sophia Loren plays the stalwart matriarch of an Italian-immigrant family in pursuit of the American dream...
Well, no one ever said starting a fourth network would be easy. The Fox Broadcasting Co., Rupert Murdoch's ambitious effort to compete with ABC, CBS and NBC, has weathered enough tin-pot tragedies in its brief life to fill a month on Another World. Joan Rivers' much publicized attempt to challenge Johnny Carson with her own talk show ended in ignominious cancellation after seven months on the air. Her eventual replacement, The Wilton North Report, failed even more abruptly and abysmally. Fox executives once hoped to have three nights of prime-time programming on the air by now; only...
...with Fox's bumpy progress. "I think they're just about where they and we expected them to be at this time," says Jack Otter, a senior vice president of McCann-Erickson advertising. Admits Kellner: "When you're going against companies that have the power of ABC, CBS and NBC, you're taking on a pretty heavy job. It's like climbing Mount Everest." The first small steps up have been encouraging enough for the viewer to hope that the ascent continues...
...indignities never stop. At the Tanners', I sleep in the garage or the laundry room. At NBC, I share my dressing room with a mop and bucket. The one saving grace to this abuse is that it helps fool even the cast into thinking I really am a puppet, including Anne Schedeen, who plays the real-life Kate Tanner, and the guy who plays Willie, this dithery product of Hesitation ( School named Max Wright. He must have mastered the Dramatic Pause (wake me up at half time!) during his years on the stage at places like Yale and Harvard, schools...
...puppet? For real? Whatever, NBC' s alien ALF is a lovable loudmouth who stars in the ratings and cleans up at toy counters...