Word: nbc
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Dates: during 1980-1989
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...however, the producers of the three broadcasts -- CBS Evening News with Dan Rather, NBC Nightly News with Tom Brokaw and ABC's World News Tonight with Peter Jennings -- fear they may be losing some of that hold. Besieged by budget cuts and competition, the news departments are going through a period of turmoil that is urgently forcing them to re-examine how they go about keeping Americans informed. Though most executives insist the quality of their flagship news programs will not be affected, many are not so sure. Says a CBS Evening News producer: "There comes a point when...
...mixture of anger and shock gripped employees. Rather refused to help pick those who should be laid off, and an anonymous letter circulated through the building urging a walkout to protest the cutbacks -- and to show support for the news writers, who struck CBS and ABC last week. (NBC's employees belong to another union.) Negotiations for a new contract collapsed when the networks insisted on greater flexibility in firing workers and hiring more temporary employees; during the walkout, news scripts are being written by managers and producers on the broadcasts. Rather, Jennings and 85 other sympathetic employees signed...
...NBC, whose parent company, RCA, was bought by General Electric in June, News President Lawrence Grossman insists there are no plans to cut his $230 million budget or 1,330-member staff. Nonetheless, NBC News has hired McKinsey & Co. management consultants to study the newsgathering operations, and rumors ( persist that next year will bring a 10% slash...
...only intensified the ratings war, in which a single point translates into $19 million in advertising revenues a year. For nearly two decades CBS Evening News held the top slot, but it tumbled into second place during the last three months of 1986, when Brokaw narrowly beat Rather and NBC earned its first quarterly victory since the heady days of Huntley and Brinkley in 1967.* So far this year Brokaw has won six out of nine weeks...
FOOTNOTE: *NBC had a quarterly rating of 11.8, CBS 11.6 and ABC 10.6. That translates into 10.3 million sets tuned to Brokaw, 10.1 million to Rather and 9.2 million to Jennings...