Word: nbc
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...Boesky to Atlanta Broadcaster Ted Turner. The battle was also triggered by austerity and shrinking fortunes in the broadcast- television business, as No. 2 network CBS has struggled -- so far unsuccessfully -- to cope with losing its top place in the lucrative television ratings over the past season to resurgent NBC (see chart...
...January, third-place ABC (1985 revenues: $3.3 billion) was swallowed by a company less than one-third its size, Capital Cities Communications, for $3.5 billion. The chairman of the merged company, Thomas Murphy, has since trimmed 615 of 14,900 jobs. In June, General Electric absorbed front-running NBC (1985 advertising revenues: $2.7 billion) by purchasing the network's parent, RCA, for $6.3 billion. GE Executive Robert Wright will take over as NBC's president and CEO this week; he is expected to launch his own austerity program. The biggest factor in broadcast television's changing climate is that...
...from 90% of the country's viewers in 1980 to 76% today, and analysts expect that percentage to drop to as low as 70% in 1990. Within the shrinking network slice of prime-time audience, the CBS portion has narrowed, from 29% in 1982-83 to 26% last year. NBC's helping, on the other hand, has grown from 24% to 27% on the strength of such winners as The Cosby Show and Family Ties. This year only NBC was able to raise its prime-time ad rates, hiking the average cost of a 30-second commercial by 5%. Both...
...front pages. CRACK USERS' BABIES CROWDING HOSPITAL NURSERIES, blares a headline in the normally staid New York Times. The networks air two prime-time specials in a week: CBS Anchorman Dan Rather can be seen tagging along on the police bust of a crack house in New York City; NBC's Tom Brokaw earnestly questions addicts about the evils of dope. The war on drugs, like the war in Viet Nam, has been brought home to the nation's living rooms...
...Institute, a Washington think tank. "It's a long, laborious process." Merely preaching about the evils of dope is no more likely to purify the school- yard than a Sunday sermon about fallen women is likely to make the congregation chaste. Actually, moralizing often makes decadence more alluring. While NBC vigorously protests that only the bad guys take dope on Miami Vice and they come to an unseemly end, public polls show that many people still feel such shows glamourize drug use. Fast clothes and cars may be the toys of villains, but they are seductive nonetheless. In Oakland...