Word: nbc
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Dates: during 1980-1989
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Grace hoped that the commercial would premiere on network TV following Reagan's State of the Union address. But CBS, NBC and ABC refused, calling the ad too politically charged. Not easily deterred, Grace took his ad to local and cable channels and got a more enthusiastic reception. The Cable News Network and the Independent News Network, along with individual stations in Chicago, New York and Washington, agreed to air Deficit Trials following Reagan's speech...
...Rather of CBS first heard the news in his New York office and raced into a "flash" studio set up for such crises, going on the air without makeup or his customary contact lenses. His counterparts, NBC's Tom Brokaw and ABC's Jennings, were at a White House briefing, in preparation for Tuesday's scheduled State of the Union address, when Presidential Chief of Staff Donald Regan announced the news. The two anchormen raced out of the room together, heading for their Washington studios. Brokaw got a taxi first, but Jennings beat him onto the air, sliding into...
...models of the shuttle to describe how it func tioned and scrambled to round up "experts" who might be able to explain what had happened. ABC got former Astro naut Gene Cernan to its Houston studios. CBS brought on Leo Krupp, a former test pilot for Rockwell International, and NBC recruited former Astronaut Donald ("Deke") Slayton...
...NBC's Brokaw was the coolest and most lucid of the three; Mission Control's first reference to the accident as a "major malfunction" was, he said, "the understatement of the year." CBS's Rather appeared shakiest in the early going, and his network was the slowest to marshal its resources. "What you have here," said Rather at one point, "is a reporter vamping for time." (CBS's most famous space enthusiast, Walter Cronkite, was vacationing abroad when the accident occurred...
COAST TO COAST ON MAY 25 TO COMBAT HUNGER IN THE U.S. A TWO-MINUTE Super Bowl spot for Hands Across America features Hands Co-Chairs Bill Cosby and Lily Tomlin, a host of impoverished children and the song We Are the World. NBC contributed the air time. Said NBC Sports Executive Producer Michael Weisman: "The Super Bowl is America's undeclared holiday, and whether you're rich or poor, everybody comes together. Hands Across America is trying to create the same feeling...