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First off, viewers might tune in to see how the networks handle Tiger's absence. Will an announcer like NBC's Johnny Miller, not known for pulling punches, be candid about Tiger's off-course woes? What will other players have to say? Or will the networks just choose to ignore the scandal? That would be a silly strategy, because 1) golf audiences are not stupid, and 2) the golf media really have no reason to fear Tiger's wrath. In the past, the networks needed Woods way more than he needed them. Now Tiger can use all the help...
...should Notre Dame's. It's great that NBC still broadcasts every Irish home game; it indicates a nostalgic hunger out there for a less cynical college football tradition. But Notre Dame today has an obligation to put its scholarly tradition on its highest pedestal - higher than even its football coach messiahs...
...following afternoon, during NBC's telecast of the Chevron World Challenge, a golf tournament that raises money for Woods' foundation, it was: Tiger who? At the top of the program, NBC anchor Dan Hicks read a statement from Woods, who skipped the tournament, officially because of injuries sustained during his mysterious car crash. The statement thanked Woods' sponsors, and the infamous word transgressions was never uttered, not even once. The cameras then tailed the likes of Jim Furyk and Graeme McDowell around the course, the unacknowledged elephant squatting on every tee, blanketing every bunker shot. Awkward...
...scandal over Tiger Woods' alleged multiple affairs keeps expanding, NBC's experience that afternoon underscores the tricky lie in which the networks that broadcast golf now find themselves. No single athlete has the power to propel, or derail, his sport more than Woods. He's the meal ticket, the key to big ratings, and it's in each network's interest to stay in Woods' good graces - whatever that means...
TIME asked the three networks that broadcast major golf events - NBC, CBS and ABC/ESPN - to talk about how they have handled the issue. Why did NBC pretty much ignore the scandal last weekend? Dick Ebersol, president of NBC Sports, offered only this pabulum: "We said what we thought was appropriate to be said given the continuing tabloid nature of the story. We were there to cover a golfing competition. I'm certain there will be a much clearer set of established facts when our PGA Tour coverage resumes next year." CBS will broadcast what some golf pundits expect...