Word: ncwo
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Dates: during 2002-2002
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This was the first time Johnson spoke in public since the issue first arose in June, when Martha Burk, executive director of the National Council of Women’s Organizations (NCWO), sent a private letter to Johnson insisting that women be allowed to join the all-male club. Rather than addressing the issue confidentially, Johnson brought his case to the public, asserting that his golf club would not be “bullied, threatened, or intimidated” into admitting women...
...refusing to be “bullied,” Johnson has gone to great lengths to eliminate all means by which the NCWO could pressure Augusta, including canceling all corporate sponsorship for next year’s Masters telecast. As a result, Augusta will be sacrificing $18 million in advertising revenues, a price that the club is willing to pay for its right to discriminate...
...NCWO has now urged CBS, the television network that will broadcast next year’s Masters Tournament, to drop its coverage in protest of Augusta’s refusal to admit a female member. Unfortunately, CBS continues to persist in its support of Augusta. For that reason, when the Masters is aired in April, men and women alike should take action, grab their remote controls and change the channel...
...golfing terms, Hootie Johnson used too much club. When the chairman of Augusta National Golf Club--host of the prestigious Masters tournament--responded to a letter from Martha Burk, chairwoman of the National Council of Women's Organizations (NCWO), who was inquiring whether the all-male bastion would consider women for membership, his response wasn't a polite "Thank you for your interest, but this is a private club." Nope. Johnson swung from the heels. Gripped it and ripped...
...sent a terse get-lost note to Burk and then issued an incendiary press release asserting that Augusta would not be "bullied, threatened or intimidated" by the NCWO, which represents such groups as the American Nurses Association and the League of Women Voters. "We do not intend to become a trophy in their display case," Johnson declaimed. Then, in an unprecedented move, he booted the Masters' sponsors--Citigroup, Coca-Cola and IBM--so the companies wouldn't face criticism by association. The commercial-free move will cost the club some $7 million in forgone revenues...