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Kajeet, the Bethesda, Md., start-up that provided Rachel with her Nokia 6165i, has developed its new service in large part with input from kids like her. "We think kids are smart," said Kajeet's co-founder and CEO Daniel Neal. "Our entire philosophy springs from this one core idea. We want our kids to be agile with technology, and we want to help them respond with confidence to what's happening in their world." But it will have to sell the idea that kids can handle it to the real potential buyers: their skeptical parents (and grandparents...

Author: /time Magazine | Title: Calling All Kids | 3/1/2007 | See Source »

Kajeet and others see a market in driving wireless tech to the SpongeBob set. Hatched in 2003, Kajeet has spent the past few years doing homework on what kids want and how to offer it safely and affordably. Early on, Neal and his two partners, all dads with young kids, decided to keep things simple. There would be no contracts or cancellation fees, just a pay-as-you-go service through the Sprint Nextel network on a handful of phones priced from...

Author: /time Magazine | Title: Calling All Kids | 3/1/2007 | See Source »

...Kajeet allowance is $20 a month and he blows it all on Beyoncé wallpaper, he won't be able to text or phone anyone--except his parents and 911, which are never blocked. "It helps kids learn about budgeting and responsibility without locking families into long-term commitments," Neal says. The proposal has intrigued some adult investors, who have put up $27 million in venture financing. The company expects to sign 175,000 customers in the first year...

Author: /time Magazine | Title: Calling All Kids | 3/1/2007 | See Source »

...That intentional oversight has left a wide-open playing field for the likes of Kajeet. Hatched in 2003, Kajeet's executive team has spent the past few years doing homework, conducting research to figure out what kids want, and how to offer it safely and affordably. Early on, Neal and his two partners, all dads with young kids and extensive hi-tech resumes, decided there'd be no contracts or cancellation fees, to reflect the flexible, whimsical nature of kids themselves. Phone prices will range between $50 and $100, but how much families spend a month for service carried...

Author: /time Magazine | Title: Cell Phones for the SpongeBob Set | 2/16/2007 | See Source »

...game, Beyonce wallpaper and a few ringtones, he won't be able to text or phone anyone - except his parents and 911, which are never blocked. "It helps kids learn about budgeting and responsibility without locking families into long-term commitments," said Neal. The proposal also intrigued some adult investors who have put up $27 million in venture financing...

Author: /time Magazine | Title: Cell Phones for the SpongeBob Set | 2/16/2007 | See Source »

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