Word: neale
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Dates: during 2000-2009
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Kajeet, the Bethesda, Md., start-up that provided Rachel with her Nokia 6165i, has developed its new service in large part with input from kids like her. "We think kids are smart," said Kajeet's co-founder and CEO Daniel Neal. "Our entire philosophy springs from this one core idea. We want our kids to be agile with technology, and we want to help them respond with confidence to what's happening in their world." But it will have to sell the idea that kids can handle it to the real potential buyers: their skeptical parents (and grandparents...
...volunteer "beta testers" for a new service aimed at kids, developed in large part from input by kids. But it will have to sell the idea that children can handle it to the potential buyers, their parents. "We think kids are smart," said Kajeet's cofounder and CEO Daniel Neal. "Our entire philosophy springs from this one core idea. We want our kids to be agile with technology and we want to help them respond with confidence to what's happening in their world...
...Kajeet and others see a market in driving wireless tech to the SpongeBob set. "The major carriers design their service for Wall Street, not Main Street, and certainly not for its relevance to family life," says Neal. Telco giants have other motivations for not aggressively courting kid customers. "They want to avoid looking like Joe Camel and preying on children," said Roger Entner, a Boston-based wireless analyst with the Ovum research firm. "So they haven't done much more in this area other than create family plans...
...That intentional oversight has left a wide-open playing field for the likes of Kajeet. Hatched in 2003, Kajeet's executive team has spent the past few years doing homework, conducting research to figure out what kids want, and how to offer it safely and affordably. Early on, Neal and his two partners, all dads with young kids and extensive hi-tech resumes, decided there'd be no contracts or cancellation fees, to reflect the flexible, whimsical nature of kids themselves. Phone prices will range between $50 and $100, but how much families spend a month for service carried...
...game, Beyonce wallpaper and a few ringtones, he won't be able to text or phone anyone - except his parents and 911, which are never blocked. "It helps kids learn about budgeting and responsibility without locking families into long-term commitments," said Neal. The proposal also intrigued some adult investors who have put up $27 million in venture financing...