Word: neamatallah
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...While the hotels, eco-lodge, organic date farm, and olive and lake salt factories created jobs for the men of Siwa, however, "We had to get the women to work or the reason for development was incomplete," explains Laila Neamatallah...
...opportunity lay, once again, in local tradition - specifically in reviving the intricate Siwan embroidery on shawls, dresses and wedding dresses, an art which had been slowly deteriorating. Laila Neamatallah first approached local grandmothers, urging them to pass their embroidery skills on to their daughters and granddaughters, proposing that the women work as embroiderers at home so as not to offend the local sentiment...
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