Word: neatness
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...work. "Wild grass," he said, pausing for emphasis. "It can be beautiful. It's very modern." Before long someone brought him a box of children's markers and a map, and he went to work sketching in islands of existing rice paddies within the planned lake's neat, rectangular perimeter. The official in charge of the project (who asked not to be named) winced. "I have plenty of paddies in this town," he told Yu. "If people want to look at them, they can go somewhere else. I don't need paddies in my lake...
...Batali is demonstrating how to make fregula soup with clams. It's a simple recipe--fregula is just a kind of pasta--but the soup looks a mess. An intemperate amount of chili flakes has gone in, as has what seemed unadvisedly large pinches of saffron, which has a neat but metallic flavor that can overwhelm. As Batali stumbles over a loose cord onstage, it occurs to me that he must be exhausted. It's noon Sunday, and less than 12 hours before, he had been drinking with Emeril Lagasse and their entourages. They hadn't left the Peninsula hotel...
...something more complex and chef-ish like extruding a berry-vinegar solution into a foam. Great California chefs like Jeremiah Tower (for whom Batali briefly worked) and Alice Waters launched the American culinary revolution in the 1970s by trumpeting fresh ingredients above all. Twenty years later, Batali performed a neat trick. He made the revolution feel young and hip again--he was just 32 when Pò opened--and his respect for traditional Italian cuisine also lent his food a sense of history uncommon to American restaurant fare; Batali has always said most of his dishes are mere reinventions...
...stand-in for the neighbors they don't talk to over the fence, or the grandparent they never see. And a way to take creative control of at least the few square meters of the world they call home. When everything else looks like a mess, it's neat to know you can fix just about anything with a dash of vinegar and a sprinkle of bicarb soda...
...perfect vehicle for product exposure in that densely populated country. HSL rolled out Heelys in brighter colors and produced Hello Kitty and Winnie the Pooh models to take advantage of local licensing agreements. But success spawned cheap copies, slicing HSL's monopoly market share in half. In a neat bit of counterprogramming, however, its man in Japan recommended fighting the pirates on their turf: self-serve discounters. So HSL created Cruz, a lower-priced sub-brand, exclusively for Japan...