Word: necchi
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Giugiaro rose to early fame with his automobile designs, notably the Alfa Romeo Giulia GT and the first post-Bug Volkswagens. His firm, Ital Design, with some 200 employees, has created such diverse products as Necchi electronic sewing machines, a Nikon camera, Nikon sunglasses, the Isuzu Piazza auto, an electric organ, ski bindings, buses, cigarette lighters and a complete set of street furniture for the city of Turin-trash cans, street signs, lights and tram stations. Constantly adding to his list of international clients, Giugiaro expects to have an exploratory meeting soon with General Motors to talk about designing...
Giugiaro created the Necchi 570, an elegant sewing machine currently in use. In the works is a machine which has an L-shaped arm with its needle at the forward end. This brings the working area directly in front of the operator and still leaves ample space for handling the material...
...Board. But sewing machines are still what make Singer's business hum. A decade ago, competition from cheaper Japanese machines and technologically superior European machines such as Pfaff and Necchi had Singer breathing hard. But today Singer's American-made "Slant-O-Matic" has recaptured technological superiority, and the machines that the company makes in overseas plants to be sold in the U.S. compete with the Japanese in price. Singer now holds more than 40% of the U.S. sewing-machine market and is picking up another 2% each year. Abroad, where the fastest growth in sewing-machine sales...
...year, because the new machines embroider, darn, quilt, overcast, link two edges without overlapping, sew on buttons, make buttonholes-do virtually everything except dry cleaning. These wonders are mainly attributable to the invasion of foreign machines (about 1,000,000 a year), such as Italy's Necchi, which ten years ago caught staid old Singer with its slip showing. The new gadgets on Necchi and other machines shrank Singer's sales in the U.S. from its two-thirds grip of the U.S. market to one-third. Now Singer is bouncing back. It says that its Slant-O-Matic...
Martinoli has boosted Necchi's production to 200,000 machines a year, five times what it was when he took over, now employs more than 4,300 workers and is still growing. Says he: "In our business at least, American production techniques are ideal. Our workers aren't like Swiss-patient, painstaking, precise. Our workers are like Americans-hasty, impatient, and better adapted to assembly line than to artisan work...