Word: necchi
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Dates: during 1960-1969
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...Board. But sewing machines are still what make Singer's business hum. A decade ago, competition from cheaper Japanese machines and technologically superior European machines such as Pfaff and Necchi had Singer breathing hard. But today Singer's American-made "Slant-O-Matic" has recaptured technological superiority, and the machines that the company makes in overseas plants to be sold in the U.S. compete with the Japanese in price. Singer now holds more than 40% of the U.S. sewing-machine market and is picking up another 2% each year. Abroad, where the fastest growth in sewing-machine sales...