Word: necchi
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Dates: during 1952-1952
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Working 16 hours a day in a small rented shop, he made a modest living repairing and selling secondhand machines. As his business increased, he borrowed $2,000 from the United Service for New Americans and imported four sewing machines from Italy's Necchi (rhymes with Becky) Sewing Machine Co., with which he had done business in Poland. The machines could make buttonholes, sew on buttons, embroider, etc. without any attachments, tricks most other machines could...
...Necchi caught on fast, though it costs from $25 to $60 more than a Singer. To get more capital, Jolson took in two partners and expanded his sales all over the U.S. By last week the company owned a twelve-story New York building, was advertising to the tune of a million dollars a year, and had 1,630 U.S. dealers and a subsidiary in Canada. By the end of this year it expects to sell more than 50,000 Necchi machines, gross $10 million and have a firm grip on 10% of the sewing-machine market...