Word: neccospokesman
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Dates: during 1990-1999
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...Necco no longer advertises to the generalpublic; it only places ads in trade journals. "Wedon't try to sell to the consumer," a Neccospokesman explains. "What we have to do is sellthe buyers--the Walmarts and the K-marts--that'sour target. If we can get it on the shelf, then itwill sell. But you've got to get it on the shelf.That's our goal; that's our advertising." Yet inthe TV-centric age of satisfying Snickers bars,pleasure-doubling Doublemint gum and rabbit-laidCadbury Cream Eggs, Necco is taking a risk. It'srelying on its long-standing...
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