Word: neckerman
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Dates: during 1959-1959
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...fast that Britain's Institute of Directors lists 25,000 members; a decade ago there were only 400. Also spreading is the U.S. style of low-markup, high-volume operation. Germany's Mail-Order Magnate Joseph Neckerman has grown into a sort of Teutonic Sears, Roebuck in fewer than ten years. He sells a list of 5,500 items through 22 mail-order stores, 48 special-appliance stores, and by undercutting the competition as much as 25%, tots up sales of $125 million annually. Says Neckerman, expounding a U.S. philosophy: "The consumer is king...
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