Word: neckwear
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Dates: during 1970-1979
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...federal energy boss, John Sawhill, tried to persuade men to take off their neckties: it would cool them down a degree or two and save on power for air conditioners. The Sawhill movement, intelligent for reasons besides conservation, vanished faster than a Nehru suit. The men's neckwear lobby protested, and Sawhill backed down. Well, fellas, he said, just loosen your ties. But the look he proposed was wrong anyhow. When a businessman in full regalia removes only his tie (retaining the dark shoes, the suit, the shirt buttoned at the wrists), then he looks like a sharecropper...
...defended simply on the grounds of adornment, of what looks good, regardless of function? Sometimes. The neckwear industry promotes ties as discretionary plumage, the one item with which a man can express a bit of flamboyance. That argument may hold for men in properly neutral suits, but what do you say to the man in the Full Cleveland? Everything he is wearing is as loud as the roof on a Howard Johnson...
Dancer Isadora Duncan died as dramatically as she lived, when her long scarf became caught in the wheel of a moving car and strangled her. A one-in-a-million fluke? Not quite. Flowing neckwear has been in style recently, and according to an article in the A.M.A. Journal, so have freakish-and often fatal-injuries. In one of eleven cases studied, a teen-age girl suffered severe facial cuts and bruises when her scarf snagged in the wheel of her boy friend's motorcycle. An eleven-year-old boy whose scarf caught in the engine of his snowmobile...