Word: neckwear
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...worst remaining tyrannies . . . Luke Perry and Jason Priestly are the lucky residents of Beverly Hills, 90210, the coolest ZIP code on earth. For fans of these sensitive heartthrobs, swooning is still in style . . . Ties were big sellers this year. For folks too strapped for a fashion overhaul, flashy neckwear was an easy way to spruce up a dull outfit . . . Air kissing, once mocked, is the way to greet people at social gatherings these days, now that the three-strain flu and everything else is going around. Direct eye contact, however, is still permitted...
Lick 'Em, Stick 'Em by H. Thomas Steele (Abbeville; $19.95). Once upon an envelope (circa 1900 to 1930), posters were reduced to the size of postage stamps. Some were tiny comedies -- a giraffe advertising neckwear, a pig promoting lard -- others dazzling designs by Egon Schiele and Rockwell Kent. They became, says the lively text, "the common man's art gallery," and this homage deserves the same stamp...
...hour days at the office, Baker exudes serenity. He is apt to crack jokes at his daily 7:30 a.m. staff meeting and has started a "most outrageous tie" competition, encouraging the driven and serious topsides of the campaign to try to outdo one another in flaunting garish neckwear...
...persuade his employers to let him design a few innovative cravats, but when new management took over the firm the budding designer was told the world was not ready for Ralph Lauren. He migrated to a larger men's-furnishings company, Beau Brummel, which agreed to manufacture his original neckwear. Lauren needed a brand name and wanted something that sounded tweedy and British. Cricket? Rugby? Polo! That was it, even though Lauren had never been to a match. "We thought of everything," says Lauren . with a grin. "I couldn't call it Basketball...
Back fashioning neckwear after 15 seasons, Yepremian has settled in Miami near his warmest memories. Over nine years there, the Dolphins came to regard him as fondly as a pet and eventually forgave him for the blocked-kick touchdown pass he accidentally threw to the Washington Redskins in the 1973 Super Bowl. "Washington is also where my streak ended at 20," he remembers, "but I didn't really mind Moseley breaking my record. A last-second field goal to win the game, that's doing it in style...