Word: needed
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Dates: during 1960-1969
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...burg last year and before and since. But hen they killed a white man, which was turning against their own. The game is over now. While it lasted, it was our own, what we did, our education, our exhilaration. They said we were zealous and concerned; that satisfied their need for explanations. But now the game is over. It is different when they are ready to shoot you. We are still afraid to die, and most of us realize the absurdity of dying for something--it is useless if you are dead. To be a rebel, to be ready...
Understandably, Cariou is not a match for Sri Laurence Olivier, whose Henry V is the one Shakespearean role in which he is indisputably supreme. Carious does not quite have all the voice needed for the "Once more unto the breach" harangue, as magnificent a military pep-talk as anyone has ever trumpeted forth. What is curious is that the British soldiers vigorously hurl balls at the toy cardboard-and-paper castle and have to interrupt the attack to listen to Henry's oratory. Kahn's direction here undercuts the need for any spur to action...
Favored Customers. In the face of the obvious need to control inflation by restricting lending, the big banks have been circumventing the Federal Reserve's credit-tightening measures. To keep favored customers happy, they have even been willing to pay more for some funds than they can get by lending them out. Abroad, the banks have paid as high as 13% to borrow and bring home Eurodollars...
...agencies are starting up to serve the need, though most of them bill less than $1,000,000 annually. Last week, for example, Zebra Associates opened shop in Manhattan with an integrated staff. The agency is a partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan's WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra's admen are not the least self-conscious about using heavy Negro dialect in their...
...largest users of Negro advertising are about 300 radio stations that spin soul music for predominantly black audiences. This market has created a need for specialists. Detroit's Carl Porter, a 28-year-old Wayne State graduate, has built up his Theme Productions by producing and selling radio commercials as we as distinctive, hard-rhythm station breaks. "We squeeze 50 tons of soul into six seconds," he says. Porter creates radio spots for Mustang Malt Liquor, Lanolin Plus Liquid, Mystery of Black Cosmetics and other products, and his billings are running at a rate of $450,000 this year...