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Word: needful (lookup in dictionary) (lookup stats)
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...agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model. "We are all looking to create new revenue streams," says Guy Barnett, a Brooklyn Brothers partner. "We need as many business models as we can get." Adds David Elms, a media-industry partner at consultants KPMG: "I understand the logic behind it, and I can see it continuing to happen...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...longer "lives in its villages" as Mahatma Gandhi said it did - at least not in the same way. Town and country are more connected than ever. Most of India's wealth is created in its cities, generating the tax revenues that fund the schools, electricity and clean water villages need so desperately. More than 70% of the country may still live in rural areas, but over the next decade, that will drop to 60%. Having a son or father working in the city is already as much a part of village life as praying for a good monsoon...

Author: /time Magazine | Title: India's Urban Legend | 11/30/2009 | See Source »

...dependent on investment and government spending instead of private consumption. Even though consumer spending is increasing, it is not growing quickly enough. Private consumption's role in the economy has actually been declining, to a mere 35% of GDP in 2008 from 46% in 2000. Economists say policymakers need to speed up the development of a better social safety network, encourage small-scale finance and liberalize service industries dominated by big state firms to further raise incomes and encourage Chinese to spend more and save less...

Author: /time Magazine | Title: Can China's Backwaters Save the Global Economy? | 11/30/2009 | See Source »

...known--plow, plant and harvest. Once you've grown, say, eggplant, you accumulate enough points to move up to a wider choice of crops. You invite friends to be your neighbors. You exchange gifts and help out, all of which let you accrue the capital you need to expand your farm, thus making it ever more remunerative...

Author: /time Magazine | Title: Troubling Rise of Facebook's Top Game Company | 11/30/2009 | See Source »

...must identify opportunities to reintegrate former mid- to low-level insurgent fighters into normal society by offering them a way out." Lieut. General Graeme Lamb, a former head of Britain's special forces who was asked by McChrystal to head the program, which was announced in September, says insurgents need to be offered security, vocational training, jobs and amnesty for past crimes. "This is not rocket science," says Lamb. "Insurgents have been reconciling and reintegrating back into society for centuries. This is about entering a dialogue where they can see opportunities, because the way you counter an insurgency is with...

Author: /time Magazine | Title: Talking with the Taliban: Easier Said Than Done | 11/30/2009 | See Source »

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