Word: needham
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Dates: during 1990-1999
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Newton resident and longtime community dentist Solomon M. Kozol '36 died Monday at Needham Hospital of heart failure...
Brand lives in Needham, Mass., so the new job will shorten his commute, as well...
Brand lives in Needham, Mass., so the new job will shorten his commute, as well...
...successful in this market, a company must first be considered core, a catch-all term for unbridled living of the extreme- sports go-for-it ethos. "To be perceived as core is alternative-marketing gold," says James Palczynski, vice president and analyst at Needham & Co. If you are selling skatewear, then you had better be a skate rat, and your company had better sponsor a team of top skateboarders. But core is more than an aggressive, participatory attitude. It's also a vibe, a quasi-mystical, anti-Establishment subtext that has to permeate a firm and come across in marketing...
Does this spell the end of the humble aspirin? Not likely. Cox-1, which aspirin blocks, causes the blood clots that can lead to heart disease. Needham thinks many of us will end up popping a baby aspirin every day for our tickers and taking cox-2 inhibitors for big jobs like toothache and back pain. Sounds painless enough...