Word: needlecraft
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...resists the advances of formal criticism. So it is a relief to hear the authors conclude their scholarly preface with the statement, "Let the objects themselves speak to the intellect, to the senses, to the spirit." That is precisely what they do in this survey of down-home paintings, needlecraft, carvings and sculpture, like Clark Coe's wood-and-metal Man on a Hog. Most ambitious of all are the free-spirited constructions like James Hampton's altar assembled from garage-sale recyclings covered in silver and gold foil...
...ultra-chic Henri Bendel in Manhattan and one of retailing's shrewdest oracles: "Fashion is a much broader concept now. It's not just from the chin to the ankles. Fashion now means health, good looks, being in shape, good skin, beauty care. It means wine, furniture, needlecraft, growing things. Fashion today means the environment as well as clothes...
Month ago the National Needlecraft Bureau promoted National Sew-and-Save Week. With taxes pressing, and inferior garments in the stores at rising prices, U.S. women thronged in uncountable thousands to sewing classes-held by mailorder houses, department stores, schools. More than 150 radio stations were using the sewing-instruction leaflets (ten lessons) published by the National Needlecraft Bureau. Typical stunt: L. S. Ayres, big Indianapolis department store, four weeks ago changed its Tuesday broadcast from Shopping Service of the Air to Ayres' Sewing School of the Air. One radio announcement brought 1,811 applicants in three days...
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