Word: needlecraft
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Dates: during 1942-1942
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Month ago the National Needlecraft Bureau promoted National Sew-and-Save Week. With taxes pressing, and inferior garments in the stores at rising prices, U.S. women thronged in uncountable thousands to sewing classes-held by mailorder houses, department stores, schools. More than 150 radio stations were using the sewing-instruction leaflets (ten lessons) published by the National Needlecraft Bureau. Typical stunt: L. S. Ayres, big Indianapolis department store, four weeks ago changed its Tuesday broadcast from Shopping Service of the Air to Ayres' Sewing School of the Air. One radio announcement brought 1,811 applicants in three days...
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