Word: negativityã
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Dates: during 2004-2004
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...unfortunate for three reasons. First, negative ads, according to Kathleen Hall Jamieson’s book Everything You Think You Know About Politics And Why You’re Wrong, are usually more accurate and substantive than positive ones. Second, people actually do listen, and respond, to carefully crafted negativity??€”ardent Kerry supporters now believe he’s a flip-flopper even though that charge was invented by the Republicans last March. And third, idealistic (and self-righteous) focus groups led the Kerry campaign to believe that they could make a case for change without ever telling...
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