Word: neils
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Dates: during 1950-1959
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...counteract such competition in detergents, Neil McElroy last week was test-marketing a whole list of new products: Lana, a home permanent for bleached or frizzled hair; Fluffo, a new shortening to compete with P. & G.'s famed Crisco; Gleem, a new toothpaste "for people who can't brush after every meal" (P. & G. is sure that includes just about everybody); Zest, a detergent bar for baths and showers...
Bright Young Men. For all his high-powered selling methods, the nation's No. 1 soap salesman is no backslapping glad-hander in the tradition of the American drummer. At 48, Neil McElroy, a towering 6 ft. 4 in., given to conservative clothes, is a methodical man, with a quick smile and the unruffled air of a winning poker player. His wavy hair is greying, his blue eyes sharp. He keeps his 210 Ibs. in trim shape with plenty of tennis...
...only when driving his car. He seldom brings work home with him, spends plenty of time with his handsome wife Camilla (who often accompanies him on business trips) and their three children: 17-year-old Nancy Sue ("Bitsy"), now a Bryn Mawr freshman; Barbara Ellen, 15; chunky Malcolm Neil, 10, who McElroy describes as a "champion consumer...
Economics, Bridge & Poker. Neil Hosier McElroy was born in Berea, Ohio, on Oct. 30, 1904, and raised in Madisonville, a suburb of Cincinnati, where his father was a high-school physics instructor, his mother a grade-school teacher. It was a strict Methodist household, but father and mother McElroy sensibly decided that if their three sons were to learn the ways of the world, they might as well do so at home. Instead of having their boys hanging around the local pool hall, they installed a pool table of their own. On Sunday evenings the family gathered for a weekly...
...their spare time, the boys worked to help make ends meet, in line with the family philosophy: "God will provide if you will get out and scratch." Neil mowed lawns, shoveled snow, wrapped bundles in a laundry, worked in a can factory. By the time he finished high school, he had saved $1,000. Like his brothers before him, he applied for a Harvard Club scholarship ("because it was available"), took a competitive exam...