Word: neilsen
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Having recently been through the mill, most farmers were being prudent with their new prosperity. In Fresno, Calif., heart of the San Joaquin Valley machine-farming area, Julius Neilsen, Bank of America farm-loan representative, said: "I never saw so many farmers come in ahead of time and pay off their loans." The Iowa Life Insurance Co. reported its sales to farmers through April were up 78% over last year. And, said Red Oak Agent Stanley Fagerland: "When the farmer gets around to buying life insurance, you know he is getting back on his feet...
...answer to the movie threat would also meet the threat from CBS, which last week captured all top ten Neilsen ratings for November and all but one of the top ten rated by Trendex. The answer: more and better live shows...
...sucker prices" (loss-leaders) and the manufacturer from losing good will. The Fair Traders argue that the law gives the small businessman a chance to compete on equal terms with large distributors, who normally buy in quantity and can sell for less. (The druggists also contend that a 1951 Neilsen survey shows that drugstore prices are actually lower, on the whole, in Fair Trade states.) Says Sunbeam Corp., one of the biggest backers of minimum prices: "Without Fair Trade, the distribution of national brand merchandise is monopolized by a handful of the most powerful department stores and discount houses . . . This...
Later the eavesdropper took his story to a social club, a society of "wise elder" antimilitarist shopkeepers. They told a geisha girl, who told a Japanese employe of the Military Government, who told U.S. Army Lieut. Edward V. Neilsen; the laborer said he thought Jap officers had murdered his five or six companions because they "knew too much...
Last week, at the dumping scene, Neilsen plunged into six feet of water. Under the soft mud he felt "two areas-each about 20 feet square . . . paved with blocks." He brought up a 75-lb. platinum ingot (worth $42,000). Army engineers are dredging for the rest of the hoard...