Word: neiman
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...Texas' multimillionaire oilman, had to take second-night seating.) To his dazzled guests, Mr. Stanley showed $4,500,000 worth of new wares, including $500,000 worth of furs, $350,000 worth of dresses (three Charles James models were priced at $2,000 each), and $3,500,000 Neiman-Marcus' sales soared. Many of the guests had brought lavishly even before the show, just to be sure they had the proper things to wear on opening night...
Golden Fleece. With just such a combination of showmanship and salesmanship, Stanley Marcus has helped build Neiman-Marcus sales from $2,600,000 a year in 1926, the year he joined the family sales force, to their present $20 million level. He now hopes to boost them 25% with the new $7,500,000 addition to the main store (he opened a new $1,600,000 suburban branch...
...more than any other store on earth. But he once refused to sell an oilman a mink coat for his 16-year-old daughter starting school in the East because it would not be appropriate, instead persuaded him to buy a $295 muskrat. He also sees to it that Neiman's stocks many items his customers might need in an emergency, e.g., a set of Steuben crystal plates with Mexico's crest "because sooner or later somebody will be going to call on the President of Mexico and need a proper gift." For particular customers, Marcus will...
Diamond Drills. Stanley Marcus got his sales training from two masters of the art-his father, Herbert Marcus (who died in 1950), cofounder of the store, and his aunt, Mrs. Carrie Neiman (who died last March), the divorced wife of the other cofounder, A. L. Neiman. From the store's beginnings in 1907, long before Dallas smelled any oil, Herbert Marcus insisted on buying only the best. On Neiman's departure in 1928, after the divorce, Aunt Carrie became the dominant force of the store, proved time & again her uncanny ability to guess women's buying tastes...
...Although Neiman's still caters to the new rich, it does not forget that the bulk of its business comes from those who spend only $250 a year. With the $2,000 dresses, it also carries dresses for as little as $9.95. For all customers, Stanley Marcus started weekly fashion lectures, and the women who jammed in have accepted his quietly authoritative dicta. "Dallas women don't want to be that overworked creature, the glamour girl. They just want to be themselves-feminine, nice-looking and, above all, individual." This means an air of restrained elegance known...