Word: neirotti
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...boosters. "One thing I've noticed about women's sports is that the tolerance level changes," says Foudy. "If results aren't delivered right now, people are quicker to call it a failure." But at least one critic argues that the WUSA hasn't acted fast enough. Lisa Delpy Neirotti, a sports-management professor at George Washington University, says that even if the WUSA is seeking a soft relaunch next spring, it should have lined up sponsors before companies set fiscal-year ad budgets over the summer, giving the league a more solid foundation coming off the Olympic soccer gold...
...WUSA, founded in 1999 after the U.S. team's dramatic World Cup victory, must prove it can cut spending and find new owners in New York and Philadelphia, where Time Warner and Comcast, respectively, have backed out. "This isn't that much money for these companies," says Lisa Delpy Neirotti, a George Washington University sports management professor. "They'll be saviors in the eyes of thousands of little kids and their parents. It's a no-brainer...
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