Word: neisser
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...community. That hasn't been easy for a company that has divided its attention among dozens of products and services. "Yahoo! is many things to so many people, whereas the beauty of Google is that at the end of the day, it's search done well," says Drew Neisser, CEO of Renegade Marketing Group, an ad agency...
...campaigns in progress. It may help improve Yahoo!'s return on investment in that arena because it gives advertisers more leeway in targeting specific geographic areas. A pizza-shop owner can pinpoint his pitch to local diners who search for pepperoni, for instance. "Geo-targeting is huge," says Neisser. The company is also adding a mobile search tool that will eventually extend Panama's reach to cell phones. The new services should help Yahoo! close the revenue-per-search gap, although the improvement probably won't show up on its balance sheet until midway through...
...trying to rationalize its existence," says Drew Neisser, CEO of Renegade Marketing Group, a new media advertising firm in New York City. "If it weren't for IM-ing and inertia, it would probably be in even deeper trouble." The question facing AOL, he says, is whether the Web needs another general aggregator or whether the market is moving toward more specialized sites like YouTube and MySpace...
Yesterday evening in the Radcliffe Yard, Lithgow and Harvard Overseer Winifred W. Neisser '74 presided over Arts First 2000's opening ceremonies...
...Neisser said the event brought on nostalgia forher years at Harvard...