Word: nelle
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Dates: during 2000-2009
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...idea for the anti-porn crusade began with an Moonwalk employee’s innocent internet search for Jennifer Lopez. At precisely that point, according to Moonwalk Creative Director Calle Sjönell, porn-lution crossed the line. “She accidentally clicked on a porn link and all these windows came popping up and she just yelled ‘Ahhhh!’” he recalls. From that point...
...fives staff members working on the site are trying to beat the porn companies at their own game. “We figured out how guys access these porn pages,” Sjönell explains. “And we realized it was through search engines. So we thought we’d target them like that...
...campaign has registered 15 domain names with “porn-sounding names” and used technological tricks to place them high up on search engines, according to Sjönell, in order to trap “pussy hunters.” He says it takes several weeks for the search engines to register the sites, but by the end of this month he thinks the effects of the porn-blocking will “really start to show...
...Sjönell says the campaign has three main goals. The first is to help the cyberporn-a-holics. “Get off the screen and try to get in touch with some real girls instead,” he advises the smut viewers. “Why don’t you go out to a bar and try to talk to somebody?” But part of the impetus is also revenge for the explosion of porn sites. “They’re trying to take over words that are not in the pornographic...
...course, the Scandinavians also have a social good in mind. “We’re against the exploitation of women,” Sjönell says. “These women get used and there’s usually a lot of drugs and people are underage. That’s really...