Word: nelsoned
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Recognition Factor. Multimillionaire Florida Businessman Jack M. Eckerd spent $1,000,000, a third of it on TV and radio, to reach a runoff election for the Republican gubernatorial nomination; Nelson Rockefeller will spend either $1,500,000 or $2,500,000-depending on whether one accepts his figures or his opponent's-to stay in Albany. Norton Simon spent $1,300,000 in a quixotic attempt to become the Republican candidate for United States Senator from California. Howard Metzenbaum found out how much it costs to take a Senate nomination away from former Astronaut John Glenn: nearly...
...generation ago. Political advertising frankly approximates product advertising, merely substituting candidate for product. More and more it makes its appeal with the tactics of commercial advertising-with spots of less than 60 seconds on shows calculated to have the right viewers for the pitch. In New Jersey, where Republican Nelson Gross is running for the Senate, his managers know that he has a problem with blue-collar votes. They are considering placing his ads on broadcasts of Yankee games...
...wife-beating questions in his spots, devised by James & Thomas, Inc., a Chicago ad agency, for his campaign against Adlai Stevenson III. "Why doesn't Adlai Stevenson speak out against busing? . . . What has Adlai got against the FBI?" the ads ask. In New York, the screens show Nelson Rockefeller in at least half his spots, something they did only rarely when his popularity was at a lower level four years...
Souvenir Hardhat. Some of the reasons why the Republicans believe the romance will flourish are already evident. In New York, at least 17 unions have endorsed Nelson Rockefeller for Governor over Arthur Goldberg, a candidate whose impeccable credentials as a labor lawyer and Secretary of Labor under Kennedy would normally rate reflex support. Parades of hardhats backing Administration policy in Southeast Asia have reified the peace backlash and warmed the President personally. Nixon entertained construction and longshoremen union leaders in the Cabinet Room, accepting a souvenir "Commander-in-Chief" hardhat. Later, on his trip to the South, he proudly noted...
...Happiness: Happy (Mrs. Nelson) Rockefeller...