Word: nelsons
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Dates: during 1970-1979
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Recognition Factor. Multimillionaire Florida Businessman Jack M. Eckerd spent $1,000,000, a third of it on TV and radio, to reach a runoff election for the Republican gubernatorial nomination; Nelson Rockefeller will spend either $1,500,000 or $2,500,000-depending on whether one accepts his figures or his opponent's-to stay in Albany. Norton Simon spent $1,300,000 in a quixotic attempt to become the Republican candidate for United States Senator from California. Howard Metzenbaum found out how much it costs to take a Senate nomination away from former Astronaut John Glenn: nearly...
...generation ago. Political advertising frankly approximates product advertising, merely substituting candidate for product. More and more it makes its appeal with the tactics of commercial advertising-with spots of less than 60 seconds on shows calculated to have the right viewers for the pitch. In New Jersey, where Republican Nelson Gross is running for the Senate, his managers know that he has a problem with blue-collar votes. They are considering placing his ads on broadcasts of Yankee games...
...organization with Banker David Rockefeller as its chairman and Governor Nelson Rockefeller on the board of trustees, Manhattan's Museum of Modern Art is bankrolling an incongruous enterprise. As part of the museum's current exhibit on "Information," a poet named John Giorno contributed a sort of Dial-a-Radical service. By telephoning (212) 956-7032, the public can hear one of more than 600 predominantly revolutionary, tape-recorded messages...
Souvenir Hardhat. Some of the reasons why the Republicans believe the romance will flourish are already evident. In New York, at least 17 unions have endorsed Nelson Rockefeller for Governor over Arthur Goldberg, a candidate whose impeccable credentials as a labor lawyer and Secretary of Labor under Kennedy would normally rate reflex support. Parades of hardhats backing Administration policy in Southeast Asia have reified the peace backlash and warmed the President personally. Nixon entertained construction and longshoremen union leaders in the Cabinet Room, accepting a souvenir "Commander-in-Chief" hardhat. Later, on his trip to the South, he proudly noted...
...Happiness: Happy (Mrs. Nelson) Rockefeller...