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...nature of the book - there's an accompanying art exhibition in Los Angeles' Hammer Museum - has been promoting it more like an intriguing new rendition of Beowulf than a sacred text. (Perhaps shortsightedly, they did not market the book to Christian bookstores; neither big Bible publishers Zondervan and Thomas Nelson nor the American Bible Society had heard of the volume when contacted.) There's a little synergy at work too: Crumb mostly uses the well-regarded translation by UC Berkeley Professor Robert Alter, another Norton author...

Author: /time Magazine | Title: Genesis: The Word According to R. Crumb | 11/1/2009 | See Source »

...situations. (The Mandela Burger - 200 grams of beef, topped with salad, tomato, cheddar cheese, and accompanied by fries and a choice of guacamole, salsa or jalapeños - costs a whopping $24 at Café Mandela in Copenhagen.) Increasingly, however, Mandela's handlers are fighting back. (See pictures of Nelson Mandela...

Author: /time Magazine | Title: McMandela? Protecting the Brand of a Legend | 10/30/2009 | See Source »

...Nelson Mandela Foundation, based in Johannesburg, vehemently denied that the former South African leader endorsed the book by Nguesso (who first came to power in 1979, was ousted in an election in 1992 and seized control again in a 1997 coup). "Mr. Mandela has neither read the book nor written a foreword for it," the foundation said in a statement. "We condemn this brazen abuse of Mr. Mandela's name." Officials of the Republic of the Congo - also known as Congo-Brazzaville - said the remarks came from a speech Mandela gave at a banquet in 1996, though the foundation said...

Author: /time Magazine | Title: McMandela? Protecting the Brand of a Legend | 10/30/2009 | See Source »

...name for commercial or political gain either in ways they don't like or in ways they are able to prevent. In August, the foundation agreed on a code of conduct banning the commercialization of Mandela's name or image by his four official charities - the Mandela Foundation, the Nelson Mandela Children's Fund, the Mandela Rhodes Foundation and the Nelson Mandela Institute for Education - and asked the other 44 charities of which Mandela is a patron to sign on as well. Other charitable causes must get the foundation's consent before using Mandela's name. This week, the foundation...

Author: /time Magazine | Title: McMandela? Protecting the Brand of a Legend | 10/30/2009 | See Source »

...which was held in South Africa, and how Mandela skillfully embraced the sport and united (albeit briefly) his divided nation behind a victorious, overwhelmingly white team. The foundation is allowing this project to go forward. Perhaps it's because the movie is based on the book Playing the Enemy: Nelson Mandela and the Game That Made a Nation by John Carlin, which portrays Mandela in a positive light. Or maybe Madiba just likes Dirty Harry...

Author: /time Magazine | Title: McMandela? Protecting the Brand of a Legend | 10/30/2009 | See Source »

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