Word: nemeroff
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...there are soft-eyed cows and soft-hearted kids. To impressionable young minds, vegetarianism can sound sensible, ethical and--as nearly 25% of adolescents polled by Teenage Research Unlimited said--"cool." College students think so too. A study conducted by Arizona State University psychology professors Richard Stein and Carol Nemeroff reported that, sight unseen, salad eaters were rated more moral, virtuous and considerate than steak eaters. "A century ago, a high-meat diet was thought to be health-favorable," says Paul Rozin of the University of Pennsylvania. "Kids today are the first generation to live in a culture where vegetarianism...
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