Word: nemiroff
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While defense contractors suffer, small and medium-size firms that have vigorously cut costs could be in for recovery-generated profits. "I am more optimistic for middle-market companies than for Big Business," says Art Nemiroff, managing partner of the Los Angeles branch of the consulting firm BDO Seidman, whose 2,200 U.S. clients include retailers and manufacturers with sales of up to $100 million. "Most of our clients were able to downsize quickly," Nemiroff adds. "They are operating from a leaner and meaner position today...
Cunningham's story is unusual, but it is not unique. Dr. Martin Nemiroff, 36, of the University of Michigan Medical Center, has documented about a dozen similar cases, in which apparently drowned victims recovered from cold waters have been successfully revived. His amazing findings not only offer new hope to those who may share Cunningham's rare experience, but they also impose new responsibilities on the rescuers...
...Nemiroff, an ardent scuba diver, began his research on a grant from the National Oceanic and Atmospheric Administration after hearing reports of people who had survived long submersion without apparent ill effect. A study of some 60 near drownings convinced him that in warmer waters, the limit for submersion without death or brain damage probably was four minutes. But in waters below 21° C. (70° F.), the four-minute rule seemed to be suspended. Of 15 victims rescued after a minimum of four minutes from the chilly waters that abound in Michigan, Nemiroff found, two died of lung...
...reason, says Nemiroff, is a combination of coldness, which lowers the body's need for oxygen, and an old mammalian response known as the diving reflex. The reflex was studied in the 1930s in diving mammals, like the porpoise and seal, which can remain submerged without breathing for periods of 20 minutes or more. And, confirms Nemiroff, the same automatic response works in humans as well. Triggered by held breath and cold water on the face, the diving reflex slows the heartbeat and the flow of blood to the skin, muscles and other tissues that are relatively resistant...
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