Word: neon
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Dates: during 1990-1999
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...advertising, the Citgo ad campaign was intended to dazzle the customer with its homage to the Las Vegas strip in seedy Kenmore Square. In 1979, however, an energy crisis loomed and the city had no choice but to demand that the Citgo Corporation pull the plug on the neon masterpiece. As it lay idle for the next four years, Kenmore Square residents frequently referred to the unlit metal structure as the "eyesore of the community." They saw the sign as "reminiscent of a time when Kenmore Square was sleazy and seedy," impeding their efforts to restore and beautify the area...
...outside, the Crystal Bar on 51 1st Street has the appearance of any corner bar in Cambridge: It's tucked away under a stairwell, and a welcoming neon sign illuminates the entrance. But on the inside, the men who frequent the Crystal Bar are not just talking about the latest major sporting event...
...city of such overripe simulacra, whose most characteristic museum is dedicated to the memory of Liberace, what room is there for the clean, piercing, complex presence of real works of art? Not much, you'd think. Any public work of art is apt to pale to invisibility beside those neon signs and huge, crass, mock-Hellenistic sculptures. Nothing a mere environmental sculptor could make would have much luck in drawing the eye away from, say, the outside of the Mirage, with its foaming waterfalls and its artificial volcano that erupts on a regular schedule after dusk, except when (a sign...
This time Las Vegas is going upmarket, trading showgirl pasties for showy Picassos, $3.99 buffets for $20 entrees at Wolfgang Puck's and neon glitz for European glamour. Soon you will be able to ride a gondola through Venice, dine atop a 50-story Eiffel Tower and surf in the ocean. And you'll be happy to pay up for it, or there will be some very unhappy investors. "The driving feature of Vegas will always be gambling, but the days of giving away rooms to gamblers are over," says Stephen Bollenbach, CEO of Hilton, which is building...
Looking quite determined, the coiffed white-haired players sit poised with their neon colored "dobbers," waiting for the next number to be called in this intense arena of competition. Suddenly a shrill cry of "BINGO" eminates from the audience and a unanimous disappointed sigh permeates the air. The numbers are read back to check for cheating, as everyone waits with baited breath, hoping that this string of luck is only a farce. Five crisp 20s are quickly distributed to the proud winner, and in true Bingo tradition, the money is laid out over the remaining cards in order to bring...