Word: neon
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Dates: during 1990-1999
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...isolated from everything. You reach it by a two-lane highway that snakes through the Ozark Mountains with nothing but oak trees for company. You round a corner and -- Look! -- there is a line of campers and cars stretching to the horizon, crawling along a five-mile strip of neon lights that flash from theaters, motels and miniature golf courses...
...system and a pool with cavorting men and women. The entry fee to the government-operated club is only 1 peso (6 cents), a steal compared with the admission price at the Havana Club. Around Havana the youthful influence has spiced up revolutionary slogans, which are now splashed in neon colors on the walls. Sumate! (Get involved!) says...
...popping neon colors, Super Grip sells briskly in toy stores and at the 75-store Sharper Image chain, whose typical customer is described as a man in his early 40s. What's the allure? "When the economy gets tough, you need a diversion," says Stephen Sandberg, owner of Sanco Toy Co., in Foxboro, Mass., who has shipped 100,000 Scatch games. "You look for something simple to do. You use your imagination, and make up your own rules...
...travel patterns, drawing tourists and gamblers away from the tawdry glitz of traditional gambling towns. To prevent the seediness and crime that often accompany casino gambling, Iowa legislators have capped wagers at $5, and Fort Madison's planning and zoning board is drafting a new ordinance to ban neon signs. "This is a family affair," says Dick Canella, a member of the Iowa Racing and Gaming Commission...
...clustered in the same spot for customers who can't match clothes on their own. Many stores also boast a 25-screen video wall from which computer-controlled rock videos play perpetually. By using computers, boasts marketing director Lesly Martin, "our buyers were actually able to track the day neon beachwear died." Radical...