Word: neon
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...press settled in the sulfurous industrial area of La Lechere (now a center for phlebology), and the TV crews a little higher up, in the picturesque village of Moutiers. Highest of all were the I.O.C. officers, delivering their pronouncements from the mountaintop and sheltered in the mink-coat, neon-snazzy resort of Courchevel, the St.-Tropez of snowfall...
...1980s, the cruise-ship industry was a doddering old lady. TV's long-running Love Boat went a long way toward changing perceptions, as did heavy network advertising. Flashy new ships like Carnival's Fantasy and Royal Caribbean's Nordic Empress now lure passengers with soaring Hyatt-style atriums, neon-lit discos and casinos with low table limits. The elderly can still take a constitutional around the deck, of course, but the trend is toward state-of-the-art fitness spas and sports platforms for water skiers. Princess and Royal Caribbean lines have even bought islands for private beaches...
...contribution to Broadway's born-again glitz: a $3 million, 55-ton billboard featuring a four- story Coke bottle made of fiber glass. A high-tech version of the Coke sign that has reigned in various Times Square locations for 75 years, the billboard contains a mile of neon tubing, 60 miles of optical fiber and more than 13,000 incandescent light bulbs. Controlled by a robotic animation system, the giant bottle pops its cap, a straw emerges, and the soda level rises and falls as if King Kong were guzzling it. The optical fiber sparkles to give the appearance...
...clothes are well-made, simple, conservative, casual and inexpensive--no neon, no garish patterns that you can't adjust to in a few minutes, a few stripes, plaids in shorts, maybe a funky belt or snazzy pair of socks, but nothing that would ever seem threatening to a high school principal. Gapified clothes are crisp twill pants, slightly tapered jeans, solidcolor turtlenecks, soft button-down shirts in softer colors. You know what they are. You are wearing some...
Although the S&S is a traditional family-owned business, its owners have clearly decided to adapt to the market: The restaurant, which has been in the family for four generations now, features a deli counter with a neon light and a modern pastel interior...