Word: neon
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Surfers and snowboarders have been blinded lately by a dazzling brilliance. It's not glare from the snow or water, but the neon-colored outfits of their companions. From the California coast to the Alps, the hottest look under the sun is the "acid bright" sportswear produced by the O'Neill company of Santa Cruz, Calif. The parkas, swim trunks, rucksacks and other splashy items are hard to miss, since O'Neill emblazons them with the company name in huge letters. O'Neill's sales reached an estimated $100 million last year, up more than 30% from...
...with anyone who will return her smile. At the Fiesta Mart, the noisy, pinata- bedecked hub of the neighborhood, Mahon stops to urge a security guard to bring his wife to a Madres meeting. Then she walks over to Edith Espinoza, who is wrapping food under a blinking red neon light trumpeting FRESH TORTILLAS. Espinoza, about eight months pregnant, knows Mahon but doesn't know English. So, with some help from the store manager, she informs Mahon that she is going to the hospital the next day for amniocentesis. "No problema for me?" asks Espinoza, her eyes dark with worry...
Simply stated, the entire economy of Atlantic City is contained within these eleven--and soon to be twelve--monstrosities. When driving to Atlantic City at night, the first sight is that of bright, gigantic neon signs adorning the tops of these buildings and blaring out now-commonplace words like TRUMP and BALLY'S GRAND...
...49ers, Pistons, Flames and A's will all win again. "Neon" Deion Sanders will collapse from the weight of his jewelry. Nike will release a Bo Knows Boating, Bowling, Baking, Browsing and Break-Dancing commercial capped off by Bo Schembechler saying, "Bo, you don't know Schembechler. Mike Tyson will beat up a lot of people...
Supermarkets, drive-ins, car washes, neon signs and other exuberant examples of the postwar building boom are being touted for preservation. Some have already been set aside as, yes, historic landmarks, touching off a debate among the experts over what is worth saving and what deserves only to be targeted for the wrecker's ball...