Word: neon
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...ruby red couple sizzles in a clothing-store window. And across the street, Rocket Video glows brightly. This is Melrose Avenue in Los Angeles, and so striking are the electric patterns stitched across the night that passing cars slow down for a better view. The attraction? Nifty new neon signs...
Little more than a decade ago, neon was considered a visual vagrant, synonymous with tacky retailing and seamy night life. Now it is going through an efflorescence. Boutiques and malls throughout the U.S. are aglow with it. In the hands of architects, sculptors and even film directors, it is being put to complex and dazzling new uses. "Neon can be cool and elegant," says Paul Barrend, showroom manager of a Chicago neon workshop called Light & Space Design, "or it can be wild and vibrant. It calls attention...
Indeed there has. The martini, once a symbol of American imbibing, memorialized in thousands of neon outlines of cocktail glasses, is becoming an amusing antique, like a downtown Art Deco apartment building. The new sign of the times? It should be the outline of the ubiquitous green Perrier bottle. Whether it is imported from exotic locales or comes from a local spring, cool, clear water is the quaff of the moment. "Everyone is drinking Perrier and iced tea," observes Sondra Gotlieb, wife of the Canadian Ambassador to the U.S. "White wine is almost daring now." The temperate mood is transforming...
...success with women, and struggling Blue envies Eli's material success. Eacl, lives vicariously through the other and so neither is fully satisfied with himself. This complicated mixture of love and jealously, hate and loyalty, repeatedly erupts in unspoken competition for the same women. Cinematographer Michael Bauhaus transforms the neon of L.A. into feverish yellows and red that bathe the discos and hambutget stands where Eli and Blue confront themselves and each other: music by Langerine Dream and Nona Hendris lends a funks and somewhat warped surreal feeling to the goings...
...wife Linda both converted to Catholicism recently, and they made their first trip to Italy, a two-week tour of Rome and five other cities, for $2,500. "It was nicer than we thought it would be," says Linda, "particularly when you compare it with all that neon we get at home...